Case study
Case study
Case study
The #BowelCancerChallenge
The #BowelCancerChallenge
Saving lives through participation in the National Bowel Cancer Screening Program (NBCSP)
Client: Queensland Health
Sector: Preventive Health | Bowel Cancer Screening
Challenge Type: Workplace-led | Behaviour Change | CALD | Government
Client: Queensland Health
Sector: Preventive Health | Bowel Cancer Screening
Challenge Type: Workplace-led | Behaviour Change | CALD | Government
The challenge
The challenge
The challenge
Low participation, rising bowel cancer rates
Low participation, rising bowel cancer rates
Despite bowel cancer being one of the most treatable cancers when detected early, participation rates in the NBCSP remain low. Particularly among key working-age groups.
Queensland Health sought to close this gap by driving early detection through employer-led engagement among adults aged 45–74.
The brief to us: Meet people where they already are...AT WORK...and engage through screening education.
Despite bowel cancer being one of the most treatable cancers when detected early, participation rates in the NBCSP remain low. Particularly among key working-age groups.
Queensland Health sought to close this gap by driving early detection through employer-led engagement among adults aged 45–74.
The brief to us: Meet people where they already are...AT WORK...and engage through screening education.
>90% of bowel cancer cases are treatable if found early
>90% of bowel cancer cases are treatable if found early
Our solution
Our solution
Our solution
A bespoke digital activation system
A bespoke digital activation system
We developed the Screen2Save system. An interactive learning experience built to save lives by activating bowel cancer prevention.
At its heart: a gamified workplace challenge designed to spark participation and conversation through the #BowelCancerChallenge, a social movement inviting Queenslanders to learn, share, and take action in under five minutes.
This is more than a workplace wellness campaign. It is a scalable platform powered by digital tools, behavioural science, and social activation. Designed to move people from awareness to prevention.
We developed the Screen2Save platform. A short, high-impact interactive learning experience.
At its heart: a gamified workplace challenge designed to spark participation and conversation through the #BowelCancerChallenge, a social movement inviting Queenslanders to learn, share, and take action in under five minutes.
This is more than a workplace wellness campaign. It is a scalable platform powered by digital tools, behavioural science, and social activation. Designed to shift the system toward prevention.
We developed the Screen2Save platform. A short, high-impact interactive learning experience.
At its heart: a gamified workplace challenge designed to spark participation and conversation through the #BowelCancerChallenge, a social movement inviting Queenslanders to learn, share, and take action in under five minutes.
This is more than a workplace wellness campaign. It is a scalable platform powered by digital tools, behavioural science, and social activation. Designed to shift the system toward prevention.
Customer insights driven. Omnichannel powered to grow.
Insight into action
Insights from social listening and Health Promotion Officer collaboration.
Personalised
Distinct journeys and experiences designed around each persona.
Education That’s Fun
Gamified learning, done in <5 min.
Learners Become Advocates
Built to scale through social shares.
Recruitment Materials
Enabled in-field discussions that cut through the clutter.
Employer-Led Wellness
Fun and just quirky enough to draw you in.
Amplification enabled
Social media campaign powered.
Everything, Tracked
Custom built CRM, data dashboard and customer management for client admins.
Inclusive by Design
The real Queensland workforce, with support for CALD communities.
Tracking Results
Tracking Results
Tracking Results
Surpassed OKRs by 200%
Surpassed OKRs by 200%
With 70% completion rates and over 20% of traffic coming from organic sources, this campaign doubled the expected outcome in the first month, and is still growing!
With 70% completion rates and over 20% of traffic coming from organic sources, this campaign doubled the expected outcome in the first month, and is still growing!
